The Heineken Experience is located at the orginal Heineken brewery in
Amsterdam. It's

one of the most impressive industrial heritage sites of
the Netherlands. The oldest parts of the building date back to 1867,
the brewery part was build in 1930 and was in use until 1988. In this
unique environment you will be able to experience the rich history of
Heineken and the traditional craft of brewing. Learn more about the
people who founded this remarkable company and turned it into one
of the largest international breweries of the world.